Leadership Team

Decades of experience in the music industry, driving the vision of SPNDAT.

Lorenzo Cole

President

Lorenzo Formato IV, better known as Lorenzo Cole, is a Producer / Artist from Nashville Tennessee.e. His roots in rock and southern hip-hop have helped create a unique sound that has shaped the vision for his music. Prior to SPNDAT, Cole ran Street Flavor Records full-time, a company founded in 1991. Cole has appeared alongside many successful acts from Nashville such as Jelly Roll, Leroy Biggs, and many others.

LinkedIn Profile

Notable Mentions: Toured with Jelly Roll, appeared on gold records with a catalog totaling over 21 million streams.

Sonny Paradise

CEO

Lorenzo Formato, III (PKA Sonny Paradise) is an entertainment executive, operating primarily out of Nashville, Tennessee for 35 years. Sonny is an accomplished Producer and Song Writer. His Record Label Street Flavor Records played a pivotal role in the transformation of Nashville from a country music town to Music City USA.

LinkedIn Profile

Notable Mentions: VP of A&R at Dv8/A&M New York, Producer/Writer for Jelly Roll, Sold over 1 million Independent Records, 3 Gold Records, Platinum mix engineer.

Life at SPNDAT

Behind the scenes with the team making it happen.